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CATALYST
No dossier. A thesis you can kill.
An AI that researches your sales prospects and tells you which ones are actually worth chasing — and which to skip.
No dossier. A thesis you can kill.
An AI that researches your sales prospects and tells you which ones are actually worth chasing — and which to skip.
Pick a company, hit run, and watch a normal AI and Catalyst answer the same question side by side. One writes a confident paragraph. The other refuses to — and digs for a reason to call them now. This is the whole pitch in ten seconds.
A tidy paragraph. Confident, mostly guessed, and it calls every company 'a great fit.' Hit run.
It refuses to profile. First it nails down your angle, then hunts for a reason to call them now — and grades every fact. Hit run.
The No-Dossier Gate, made interactive. Choose how you're working the account, then run the researcher. Watch it tier its sources with color-coded badges, name who signs, and end on the one question that decides the deal. There's a list-ranker too.
You have a target list and not enough hours. Find the catalyst — or get told to deprioritize.
The dated, sourced event that makes now different from six months ago — or an honest 'there isn't one, deprioritize.'
The role that actually signs, confidence-labeled. Never an invented name presented as research.
Known / Inferred / Unknown, kept strictly separate. It leads with what it doesn't know.
Every fact weighed T1–T4. Volatile CSA scores get date-stamped; contested verdict figures get withheld until two sources agree.
The disconfirming evidence that would make you drop the account. No summarizer gives you this.
The single highest-leverage thing to learn next — and exactly how to learn it.
Generic AI states a guessed revenue figure and an undated CSA score with the same confidence. Catalyst can't — it tiers every source before it trusts it. That's the difference between a researcher and a search box.
Most AI tools are a black box — you can't see why they answer the way they do. Catalyst is the opposite. Everything it knows and every rule it follows lives in a folder of plain-English files. Open it, change a rule, and it follows the new rule on the next question. No hidden code, no magic. This website is just a friendly window into that folder.
Read exactly why it called a company hot or cold. The logic isn't buried in a model — it's written down in files anyone can open.
Selling into a different industry? Edit the files — the triggers it hunts, the way it grades facts — and it becomes your researcher, not a generic one.
The folder works on its own: drop it into any capable AI and it runs — no install, no setup. This site just makes it nicer to use.
Stop profiling fleets. Start deciding which ones deserve this quarter.